Out of the box Billboards

Thursday's conversation about unique billboards was interesting to me. Stephanie told the class about how she drove by a billboard in Connecticut recently, and it appeared to be upside-down. When she knew she would be driving by the same billboard a few weeks later, she told her Mom to lookout for it. To her surprise, the billboard was no longer upside-down. Was this on purpose or to generate awareness? Personally, I think that marketers do things like that on purpose. Anything out of the box or "strange" will cause people to notice it, pay attention to it, or even (hopefully) talk about it. This goes back to the empirical generalization that states that creative copy has the greatest effect on short-term sales.

This conversation made me want to look up some more interesting, out of the box billboards. Here are some unique ones I found:









All photos were found on Google images.