Get your Tissues Ready!

Over the weekend, I saw a Duracell commercial that brought tears to my eyes. Last week, I was questioning whether or not a utilitarian product can offer emotional or hedonic benefits, especially through advertising. This commercial shows a young girl going through the hardship of having a parent deployed at war. Because of Duracell batteries, she was able to listen to her dad's voice when she missed him. This is the perfect example of an advertisement that is for a utilitarian product, but can still generate an emotional response from consumers.

Check out the video here: